When developing a marketing plan for your home, first consider what options are available to you. In NWA, commonly used marketing methods include:
Your agent will enter your home into the MLS database for Northwest Arkansas.
Having your home on the MLS system means your listings will be:
The MLS is the main resource used by agents and buyers to view available properties online.
An MLS listing provides essential information buyers can use to superficially evaluate if your home is a good option for them. It tells them the basics like price, how long your home has been on the market, acreage, number of bedrooms, and square footage.
Your MLS listing is also the place where buyers will form their first impression of your home. Therefore, you want to make sure your MLS listing is top notch.
Great MLS listings include great:
In today’s online world, most buyers flip through the pictures of a home listing first to determine whether they want to know more, or whether they want to move on to the next listing.
Your goal is to stop buyers from aimlessly flipping and encourage them to spend more time on your listing.
Don’t forget about the basics! For Sale signs, flyers and open houses remain tried and true ways to tell drive-by traffic that your home is for sale.
Just like in any purchase, incentives help. Offering price incentives, seller concessions or buyer agent bonuses are some creative ways to draw attention to your property.
MLS listings do have some shortcomings, such as word limits and rules regarding pictures. Therefore, you may want to consider other ways to get your property in front of buyers online.
Some free options include social media and emails. Most real estate agencies have a subscription list of agents and buyers who receive daily or weekly emails highlighting the company’s new listings.
Some paid options include Facebook ads, property websites and ads on specialty real estate websites like NWA Democratic Gazette, Lakehouse.com, or right here on nwarealestate.com.
While there’s no right or wrong way to market your home, different strategies work better on some homes than others. To determine which marketing methods are best suited for your property, consider the following factors:
You want to get your home seen by the buyers who will be the most interested in what you have for sale.
Therefore, ask yourself: Who is the most likely buyer for your property? Where are they? How do they communicate?
Let’s say your home is a great starter home for a young family. Since most Millennials today primarily hang out online, a newspaper ad would be money wasted. Instead, you’d want to consider Instagram, Facebook and other social media outlets as the best way to reach your potential buyers.
Typically, marketing in NWA is paid for by your agent who is then reimbursed through their commission when your house sells.
However, the extent of your marketing campaign, and how your marketing campaign is paid for, should have been agreed to when you hired your agent.
When implementing a marketing strategy, consider your home’s price point and how competitive the current market is for this price point. The budget and efforts needed to market a large estate will likely be greater than those needed to market a starter home.
Your marketing efforts should make sense for your specific property.
For instance, if you own a house on a very quiet country road then creating fancy flyers for drive-by traffic may not be the best use of advertising dollars. Likewise, the location of your home will often determine how successful you should expect an open house to be.
If you did a thorough job of cleaning and staging your home, then taking advantage of visual marketing tactics will be a great way to attract potential buyers. On the other hand, paying for professional pictures of a messy house may not be money well spent.